You’ve taken the Revenue System Self-Assessment™. You know which of the 7 stages are weak – maybe Speed-to-Lead, maybe Sales Conversion, maybe Retention.
But knowing that a stage is weak is not the same as knowing what that weakness is costing you.
That’s why we built the Revenue Leakage Estimator™.
It’s a free, no-sign-up tool that translates operational gaps into financial impact. You input a few numbers about your business – lead volume, response times, close rates, churn – and it estimates the annual revenue opportunity from fixing those leaks.
What the Estimator Does (And Doesn’t Do)
What it does:
- Calculates directional estimates for four common leakage areas.
- Shows you the potential annual revenue gain from improvements.
- Helps you prioritize which leak to fix first.
- Takes two minutes. No email required.
What it does NOT do:
- Diagnose root causes (why is response time slow?).
- Provide a full revenue system scorecard.
- Replace a professional diagnostic.
Think of it as a financial compass. It points you toward the biggest opportunity. It doesn’t tell you how to get there.
The Estimator tells you there’s smoke. The Diagnostic tells you where the fire is.
The Four Estimator Modules
1. Missed Leads Estimator
Inputs:
- Monthly leads
- Missed / unworked lead %
- Close rate %
- Average client value
Output: Monthly and annual revenue loss from leads that are never worked.
Example: 200 leads, 10% missed, 20% close rate, $5,000 value → $20,000/month lost = $240,000/year.
2. Speed-to-Lead Estimator
Inputs:
- Monthly leads
- Current contact rate %
- Improved contact rate % (target)
- Close rate %
- Average client value
Output: Additional revenue from faster response.
Example:
200 leads, current contact 20%, improved 40%, 20% close rate, $5,000 value → $40,000/month gain = $480,000/year.
3. Sales Conversion Estimator
Inputs:
- Monthly opportunities
- Current close rate %
- Improved close rate %
- Average client value
Output: Additional revenue from higher conversion.
Example:
200 opportunities, close rate from 20% to 25%, $5,000 value → $50,000/month gain = $600,000/year.
4. Retention Leakage Estimator
Inputs:
- Active customers
- Avg monthly revenue per customer
- Current churn %
- Improved churn %
Output: Revenue preserved by reducing churn.
Example: 500 customers, $1,000/month each, churn from 5% to 3% → save $10,000/month = $120,000/year.
How to Use the Estimator
Step 1 – Go to the page
Visit revenueleakageestimator.com.
Step 2 – Select a module
Start with the one you suspect is your biggest leak.
Step 3 – Enter your numbers
Use reasonable estimates if you don’t have exact data. The Estimator works with directional inputs.
Step 4 – View your result
See the monthly and annual estimated opportunity.
Step 5 – Repeat for other modules
Find which leak has the largest dollar impact.
Step 6 – Take action
- If the number is small (<$50k/year), you may not need immediate action.
- If the number is large, use it as justification to invest time or money in fixing the leak.
How the Estimator Fits with the Self-Assessment
The Self-Assessment tells you which stages are weak.
The Estimator tells you how much those weaknesses are costing you.
Use them together.
Recommended flow:
- Take the Self-Assessment → get stage scores.
- Identify your 2-3 lowest scores.
- Go to the Estimator and run modules for those stages.
- Now you have both direction (what stage) and magnitude (dollar impact).
- Decide whether to fix it yourself or book a Diagnostic.
Example:
- Self-Assessment shows Speed-to-Lead = 3/10, Sales Conversion = 4/10.
- Estimator shows Speed-to-Lead leak = $480k/year, Sales Conversion leak = $200k/year.
- You prioritize Speed-to-Lead because it’s bigger and likely easier to fix.
What to Do After Using the Estimator
If the estimated opportunity is small (<$50k):
You may not need immediate action. Monitor the stage.
If the estimated opportunity is large ($50k – $250k):
Fix it yourself using the free resources on this blog (e.g., checklists, how-to guides).
If the estimated opportunity is very large (>$250k):
Book a Revenue Pipeline Diagnostic™ to get a root-cause analysis and a prioritized roadmap. The Diagnostic will pay for itself many times over.
Common Questions
Q: Is the Estimator accurate?
A: It’s directional, not perfect. It uses simplified formulas and your inputs. For real precision, you need a full diagnostic.
Q: Do I need to give my email?
A: No. The Estimator is completely free, no sign-up required. You can use it anonymously.
Q: Can I save my results?
A: If you want to save them, you can take a screenshot or enter your email at the end to have them sent to you.
Q: Why free?
A: Because we want you to see the value before you buy. The Estimator builds trust and shows you that we understand your problem.
You don’t have to guess what your revenue leaks are costing you.
Use the free Revenue Leakage Estimator™. Two minutes. Four modules. Instant dollar estimates.
Then take the Self-Assessment. Then, if needed, book a Diagnostic.
Stop leaving money on the table.